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Knowles introduced her family's fashion line House of Deréon in 2005, and has endorsed such brands as L'Oréal, Pepsi, Tommy Hilfiger, Nintendo and Vizio. In 2010, Knowles was ranked first on Forbes list of the "100 Most Powerful and Influential Musicians in the World", and second on its list of the "100 Most Powerful and Influential Celebrities in the World".